Creating a Mission Statement is often one of the first things a company undertakes. But as Guy Kawasaki said in his excellent book, The Art of The Start, "This process usually...results in exceptional mediocrity. Instead of a mission statement…craft a mantra for your organization."
So that’s what we did. Here it is:
Making kids' lives better.
This was the simple idea that drove the development of our first product, and it is the idea that will drive the products yet to come.
Simple ideas can make for ambitious goals. Our founder created The Safe Sippy™ cup because he knows how dangerous plastics are, and it drove him crazy that he was giving his two year old son water every morning in a cup made from toxic chemicals.
It is our goal that the future products from Kid Basix have the same simple singleness of purpose: Making kids’ live better.